UPWAY MARKETING

UPWAY MARKETING

FROM CONTENT TO CONNECTION

Ellie Marie
Social Media Content Creation Specialist
hello@ellieupwaymarketing.com

CYMBIOTIKA

UPOURIA

DR. SMOOTHIE

TWENTY TWENTY BEAUTY

MODERN COLOR HAIR

FUNK IT WELLNESS

NORDSTROM NOVARA OFFICIAL

JUGO SUPERFOOD

CANDY FUNHOUSE

CLEANLOGIC

POCKETFLAVORS

TROOMY

CYMBIOTIKA • UPOURIA • DR. SMOOTHIE • TWENTY TWENTY BEAUTY • MODERN COLOR HAIR • FUNK IT WELLNESS • NORDSTROM NOVARA OFFICIAL • JUGO SUPERFOOD • CANDY FUNHOUSE • CLEANLOGIC • POCKETFLAVORS • TROOMY

Hey, I’m Ellie!! A Pittsburgh native who brings brands to life through content that actually connects. I’ve worked in-house at a Fortune 500 company creating content and agency-side on major e-comm accounts, leading paid and organic social strategies that drive results (and stop the scroll).

Through my own venture, Upway Marketing LLC, I’ve helped over 35 brands — including Glossier and Cleanlogic — find their voice online, build smarter content strategies, and show up in a way that feels fresh, relevant, and real. Whether I’m behind the strategy or behind the camera, I love turning ideas into content people want to engage with.

Created for over 35+ Brands.

New, Refreshing - Buzz Worthy

"Boring is not an option” - Ellie Marie

I shake up social media with fresh, scroll-stopping ideas that make brands pop. I mix creativity with the latest trends to craft content that’s not just eye-catching but also keeps you ahead of the competition. Whether it’s brainstorming new buzz-worthy campaigns, reimagining branding, or bringing bold concepts to life on video, I know how to blend what’s trending with what makes a brand unique. It’s all about standing out, staying relevant, and keeping audiences hooked!

Developed a creative marketing concept for Glossier’s Cherry Balm Dotcom that caught the attention of their Influencer Team and was later activated as a paid social ad campaign.

Services

  • Social Media Channel Management from Upway Marketing will give you back time to focus on what you do best. With full strategic weekly/daily oversight, it handles content planning & execution, engagement, performance tracking—ensuring consistency, maximizing reach, and driving growth across platforms with admin control.

  • Paid & Organic Social Media Content Creation is all about crafting eye-catching, engaging content that connects with your audience—whether through strategic ads or organic posts. It blends creativity with data-driven insights to boost brand awareness, spark engagement, and drive conversions across platforms.

  • User-Generated Content (UGC) Lets spark some realness! UGC is authentic, relatable content created by real people, not brands. It builds trust, boosts engagement, and drives conversions by showcasing genuine experiences. Whether organic or paid, UGC brings a fresh, community-driven approach to social media marketing.

  • Marketing Consulting helps you navigate the ever-changing digital landscape with expert guidance. From strategy to execution, it ensures you’re on the right path to grow your brand, reach the right audience, and maximize your impact.

  • Branding is more than just a logo—it’s the heart and soul of your business. It shapes how people see, feel, and connect with your brand. From visuals to messaging, strong branding sets you apart and creates a lasting impression.

  • Marketing Strategy is your roadmap to reaching the right audience and driving growth. It combines data, creativity, and planning to build campaigns that boost brand awareness, engagement, and conversions—ensuring every move aligns with your goals.

Bestie Bedrotting Campaign

Bestie Bedrotting Campaign

"Bestie Bedrotting" video for the KIND Bar PR

Contact Me & Book With Me!

Let’s Talk & Glow UP your content. Contact Me For Rates & Quotes!

email: hello@ellieupwaymarketing.com

Instagram: @elmupway