My name is Ellie, and I’m a social media marketing specialist and content strategist with experience across entrepreneurial, agency, and Fortune 500 environments. I started my career by launching my own content creation business, Upway Marketing LLC, where I worked with 35+ brands creating social-first content, building brand voices, and developing strategies that helped brands connect with audiences in ways that felt creative, relevant, and authentic.

Since then, I’ve worked agency-side and in-house supporting e-commerce, DTC, and CPG brands with audiences ranging from 3K to 3M+ followers. I’ve created lofi and professional content that has generated millions of views across TikTok and Instagram while supporting both paid and organic social campaigns, product launches, experiential activations, and large-scale brand moments tied to festivals, influencer partnerships, and influencer live events.

My experience includes content creation, short-form video production, copywriting, caption writing, giveaway campaigns, influencer partnerships, creator management, campaign development, trend forecasting, organic social strategy, understanding internet culture, and light KPI deck builds. I’ve also managed UGC creators at live events and festivals, providing real-time creative feedback and helping guide content capture to ensure it aligns with brand goals while still feeling natural to the platform.

As someone deeply immersed in internet culture and social trends, I understand how Gen Z communicates online and how to create content that feels current instead of overly branded. Having experience as a creator myself, running my own business, working agency-side, and supporting Fortune 500 brands has given me a full 360° perspective on social media, and I love building campaigns and content that make brands feel more human, culturally relevant, and impossible to scroll past.