Hey! My name is Ellie, and I am an experienced social media marketing specialist with a B.S. in Business Administration from West Virginia University, where I studied marketing, digital marketing, and professional sales.

I have always been drawn to the digital space, which is why I launched Upway Marketing, my own content creation business, to gain hands-on experience and build strategies from the ground up out of college (graduated in 2023). That entrepreneurial start led me into professional roles with marketing agencies and Fortune 500 companies, where I’ve managed e-commerce and DTC social media accounts, overseen multi-million-dollar ad spends, and worked on brands with communities from 3k to 3M+ followers.

What I love most about this industry is the blend of creativity and strategy. I’m passionate about:
✨ Content creation & campaign development
✨ Brand voice, storytelling & copywriting
✨ Scriptwriting & influencer partnerships
✨ Client relations & building strong brand connections
✨ Digging into KPIs & transforming analytics into narratives

I’m skilled in creating and managing social media campaigns, posts and brand activations from start to finish, blending creativity with strategy. My strengths include content creation, brand voice development, copywriting, scriptwriting, influencer partnerships, and client relations, as well as the ability to dig lightly into KPI analysis, paid/organic social management, and ad spend optimization. I love translating small amounts of data into creative insights, building campaigns that resonate, and fostering authentic brand connections.

With experience across both agency and corporate roles, plus my own work as a content creator, it has given me a 360° view of how social works. At the core, social media is more than a passion for me it’s a mindset and a craft I love inside and outside of work.