Building Community
I’m building a growing small but mighty community of over 4,000 followers on Instagram where I share marketing strategies, industry insights, participate in trends and lifestyle content. My goal is to make social media feel approachable and inspiring—whether it’s through creative trends, behind-the-scenes strategy, or relatable everyday moments. This space has become a hub for marketers, creators, and brands to learn, connect, and grow together.
@elmupway Metric Overview
Demographics & Interests: My current follower base is primarily 95.8% female, 4.2% male, aged between 25–34, with a strong concentration in United States, NYC and LA. Common interests include [beauty, skincare, online humor, pop culture, food/drink]
Content Trends & Engagement Patterns: Reels with quick ‘trend based’ formats consistently outperform static posts—averaging 10% higher engagement (likes/comments/saves). Carousels highlighting behind-the-scenes peeks into my life and storytelling perform well in saves and shares. Posts with [specific theme, e.g., "Day in the Life"] generate the most comments, indicating deeper connection and discussion.
Timing & Posting Cadence: Engagement peaks during weekday evenings (6 PM–9 PM) and Saturday afternoons, aligning with when followers are most active. Posting 3–4 times per week yields steady follower growth.
Technical Insights: Average engagement rate stands at 3.2%, outperforming the industry average of ~1–3%. Notably, posts with community-focused captions (asking questions, encouraging response) get higher comment rates. Stories with polls and question stickers generate strong direct messaging traffic and swipe-ups
View Average: 1.1k - 3k +
Comment Average: 10-20 comments per video
Strategic Implications: My strategy aligns with trend-based posts and marketing insights while incorporating my day-to-day. This targets my audience and increases overall MoM reach.
