Building Community
I have built and continue to grow a highly engaged Instagram community of 4,000+ followers by actively embedding myself in the creator and brand ecosystem. Rather than observing trends from the sidelines, I show up daily—testing formats, participating in conversations, and studying how beauty, lifestyle, food and fashion brands build trust and cultural relevance online.
This allows me to experiment in real time with what’s actually resonating versus what’s falling flat, translating those learnings into actionable insights for brands. Through a mix of creative trends, behind-the-scenes strategy, and relatable lifestyle content, I’ve cultivated a space where marketers, creators, and brands connect organically.
The result is a community rooted in authenticity—where strategy is informed by lived experience, and where I can confidently advise brands based on what I’ve proven firsthand, not just what’s trending in theory.
@elmupway Metric Overview
Demographics & Interests: My current follower base is primarily 95.8% female, 4.2% male, aged between 25–36, with a strong concentration in United States, NYC and LA. Common interests include [beauty, skincare, health, online humor, pop culture, food/drink]
Content Trends & Engagement Patterns: Reels with quick ‘trend based’ formats consistently outperform static posts—averaging 10% higher engagement (likes/comments/saves). Carousels highlighting behind-the-scenes peeks into my life and storytelling perform well in saves and shares. Posts with [specific theme, e.g., "Day in the Life"] generate the most comments, indicating deeper connection and discussion.
Timing & Posting Cadence: Engagement peaks during weekday evenings (6 PM–9 PM) and Saturday afternoons, aligning with when followers are most active. Posting 3–4 times per week yields steady follower growth.
Technical Insights: Average engagement rate stands at 3.2%, outperforming the industry average of ~1–3%. Notably, posts with community-focused captions (asking questions, encouraging response) get higher comment rates. Stories with polls and question stickers generate strong direct messaging traffic and swipe-ups
View Average: 2k - 10k+
Engagement Rate: 3.2%
Comment Average: 10-20 comments per video
Strategic Implications: My strategy aligns with trend-based posts and marketing insights while incorporating my day-to-day. This targets my audience and increases overall MoM reach.