Partnered with Jugo Superfoods, a wellness brand stocked in Whole Foods, to create content that gave their support gummies a Gen Z refresh. Instead of positioning them as just another supplement, I reframed them as a daily accessory that fits seamlessly into a modern routine.

I created social-first content that brought this concept to life, highlighting the product in a way that felt trend-aware, lifestyle-driven, and aligned with how Gen Z actually engages with wellness brands online.