Building brands through social
I create and manage social-first content strategies for both established brands and emerging companies, transforming brand objectives into culturally relevant storytelling that connects with today’s audiences. My work blends creative direction, platform expertise, and audience insights to develop content that feels native to each channel while staying true to each brand’s identity.
This portfolio highlights a range of collaborations across consumer industries, including nationally recognized brands and high-growth CPG companies expanding their presence across retailers such as Whole Foods, Sprouts, Target, Walmart, and Amazon. From real-time lo-fi content to polished campaign storytelling, each project reflects my ability to adapt creatively, strengthen brand presence, and create content designed to engage, resonate, and drive connection.
Partnerships
Worked with over 35+ brands in all industries and sizes across the country from LA to NYC and globally as a Content Creator and Social Specialist. I create content and social strategy that converts while seamlessly aligning with brand feeds and internal social strategy optimizing trend-driven and social listening techniques to ensure every post resonates with the target audience and drives engagement.
The brands below I have worked with as a professional content creator and social media manager through my business Upway Marketing while in the corporate internal space, I have worked with Fortune 500 DTC name brands like Nestle and Anheuser-Busch.