Building brands through social
I lead and develop social-first content strategies and content direction + creation for established brands and emerging companies, translating business objectives into culturally relevant storytelling that builds brand relevance and meaningful audience connection.
My work sits at the intersection of creative direction, platform strategy, and audience insight. From TikTok and Instagram to Facebook and other emerging social platforms, I develop channel-native strategies and content ecosystems designed around how audiences actually consume, engage with, and share content.
This portfolio highlights collaborations across consumer industries, spanning nationally recognized brands and high-growth CPG companies. From real-time, lo-fi storytelling to polished campaign creative, each project demonstrates my ability to lead social strategy, adapt creative to evolving culture and platform behavior, and build content that strengthens brand presence and drives meaningful engagement.
Partnerships
Worked with over 35+ brands in all industries and sizes across the country from LA to NYC and globally as a Content Creator and Social Specialist. I create content and social strategy that converts while seamlessly aligning with brand feeds and internal social strategy optimizing trend-driven and social listening techniques to ensure every post resonates with the target audience and drives engagement.
The brands below I have worked with as a professional content creator and social media manager through my business Upway Marketing while in the corporate internal space, I have worked with Fortune 500 DTC name brands like Nestle and Anheuser-Busch.