NYC x Rocco’s for Gerber’s Parent Friendly World Campaign Activation
Provided on-site social content capture during an agency-led production to support the launch of a refreshed brand campaign for Gerber
Led onsite content capture across diverse environments, from hospitality spaces and businesses to production locations, translating real-world experiences into engaging social assets that align with brand strategy.
Production/Brand activations
I attend on-site events with brands and assist across the full spectrum of social and brand experiences, from live influencer activations and creator-led moments to behind-the-scenes agency shoots supporting campaign production. As the social content creator the ground, I’ve seen both sides of the process, capturing real-time, in-the-moment content while also understanding the strategy and setup behind it.