Creative Management

I oversee a team of 3–4 creators for Anheuser Busch - NUTRL, shaping multiple concepts and direct monthly content informed by cultural and digital trends. Each project is built to authentically connect with Gen Z, from initial idea through final execution on organic social channels like Instagram and TikTok. Below are organic videos that I provided instruction for our creators from the idea to text overlay and filming direction for event activations such as Ultra Music Festival, CMA Fest, Lollapalooza, Governors Ball, 2026 FIFA World Cup and overall UGC evergreen content on organic social.