Creative Management

I oversee a team of 3–4 creators for Anheuser Busch - NUTRL, shaping multiple concepts and direct monthly content informed by cultural and digital trends. Each project is built to authentically connect with Gen Z, from initial idea through final execution on organic social channels like Instagram and TikTok. Below are organic videos, from events such as Ultra Music Festival, CMA Fest, Governors Ball, and the World Cup.