A selection of my work for Gerber, spanning both organic and paid social.

I lead content development from concept through execution, creating assets designed to resonate with a Gen Z audience—balancing cultural relevance, platform-native storytelling, and performance. Each piece is crafted to feel authentic to the feed while delivering against brand and business objectives.

The full body of work lives on Gerber’s Instagram, with additional examples featured here to highlight approach, versatility, and results.