Content Creation

I lead content development from concept through execution, creating lo-fi, trend-aware content for Gerber across both paid and organic channels. My work is designed to resonate with Gen Z and Millennial audiences by aligning with internet culture, platform-native storytelling, and performance-driven strategy, helping modernize the brand and make it more relatable in today’s digital landscape. My videos have reached thousands to millions of views through native storytelling.

I have also supported on-site event coverage and activations through Gerber, capturing real-time moments and translating them into engaging social content. The full body of work lives on Gerber’s Instagram, with additional examples featured here to highlight approach, versatility, and results across TikTok, Instagram, and Facebook.