Content Creation

I led content development from concept through execution, creating lo-fi, trend-aware content for Gerber across both paid and organic channels. My work is designed to resonate with Gen Z and Millennial audiences by aligning with internet culture, platform-native storytelling, and performance-driven strategy, helping modernize the brand and make it more relatable in today’s digital landscape. My videos have reached thousands to millions of views through native storytelling.

I have also supported on-site event coverage and activations through Gerber, capturing real-time moments and translating them into engaging social content. The full body of work lives on Gerber’s Instagram (March 2025 - July 2026) with additional examples featured here to highlight approach, versatility, and results across TikTok, Instagram, and Facebook.